The use of prototypes allows various stakeholders, be them the client, other members of the development team and even users, visualise designs. This makes conversations about designs much easier. I am an advanced Axure RP prototypist meaning I can create high fidelity simulations of concepts or existing digital products which are great for usability testing, presentations with investors or other major stakeholders, and for giving clear instructions to development teams.
A number of skills and and processes need to be employed in order to fully improve the UX of any project:
Depending on the audience, a very polished prototype will be needed. High resolution imagery will be required in order to maintain high quality for high fidelity protoypes. Colour, fonts and layout need to be precise in order to give a professional finish. I am an expert user of vector graphic software, with specialist skills with Serif DrawPlus and it’s companion, PhotoPlus, but I also use Adobe’s Photoshop too.
Complex logic and simulations
For interactive prototypes, there is often a needed to have full simulations of features, such as a keyboard popping up on the display, or real calculations taking place. Generally speaking, if you can imagine a prototype doing it, I’ll most likely be able to build it
Our very first idea, no matter how much we love it, is rarely the best idea. I first use findings from user research and input from the development team to shape initial ideas. Then I brainstorm dozens of alternatives using a variety of techniques to ensure that the final design supports the needs of the target users.
A strong brand is so important to any business. I use my visual design skills and knowledge of how people attribute value to products and services to create brand images that people care about.