With over 25% of all websites (including this one) being built using it, WordPress is a very trusted and reliable way to have an online presence. It’s strength lies in the community that support and develop it. It also quickly allows an individual, brand or business have access to a powerful blog whilst showing all their other pages.
Many major businesses advertise and sell their products across the world using their own WordPress site. They can have visitors download files, or have them subscribe to newsletters.
WordPress is packed full of features that will satisfy the needs of virtually anyone.
A number of skills and processes need to be employed to make a professional WordPress site:
There is an art of turning a client’s request for a product and actually having detailed requirements so that a high quality website is built. Using my experience as a doctor and UX designer, I know how to gather this information quickly to so that the website I make satisfy all the needs of the client and its intended audience.
High resolution, vector imagery will be required in order to maintain high quality when a number of branded items are produced. Colour, fonts and layout need to be precise in order to give a professional finish. I am an expert user of vector graphic software, with specialist skills with Serif DrawPlus and it’s companion, PhotoPlus.
Without insight from real users, products will fail to fully appeal to and satisfy the needs of users. This is why I consider a mandatory step in any project to find out what users do now and what features of the design will make things even easier for them. I do this by going through existing research, or conducting new interviews, focus groups and surveys.
Our very first idea, no matter how much we love it, is rarely the best idea. I first use findings from user research and input from the development team to shape initial ideas. Then I brainstorm dozens of alternatives using a variety of techniques to ensure that the final design supports the needs of the target users.
A strong brand is so important to any business. I use my visual design skills and knowledge of how people attribute value to products and services to create brand images that people care about.