Clinical UX

Dr-Hyphen specialises in optimising UX in clinical settings and healthcare in general across the globe.

It is vital for all those providing or using healthcare services to have the best experience possible. This requires a strong understanding of the needs, wants and limitations of everyone involved and then satisfying them as best as possible.

We specialise in saving time and money as well as keeping users happy when using global digital health and tech solutions.

Save Time

Up to 15% of IT projects are abandoned and at least 50% of a programmers’ time during the project is spent doing rework that is avoidable.

Save Money

And for every dollar spent on UX, between $2 and $100 dollars is returned.

Create Happiness

75% of users base a company’s credibility on it’s website’s design. And 70% of projects fail due to lack of user acceptance

All services are led and delivered by Dr Gyles Morrison MBBS, one of the world’s leading Clinical UX Specialists, who has a combined 6yrs of clinical and UX experience.


Find out about our specific services below.

Requirements gathering

There is an art of turning a client’s request for a product and actually having requirements which a development team can use to make that product. Using my experience as a doctor and UX designer, I know how to gather this information quickly to help with the next steps in the software development life-cycle.

User Research

Without insight from real users, products will fail to fully appeal to and satisfy the needs of users. This is why I consider a mandatory step in any project to find out what users do now and what features of the design will make things even easier for them. I do this by going through existing research, or conducting new interviews, focus groups and surveys.

Iterative Design

Our very first idea, no matter how much we love it, is rarely the best idea. I first use findings from user research and input from the development team to shape initial ideas. Then I brainstorm dozens of alternatives using a variety of techniques to ensure that the final design supports the needs of the target users.


The use of prototypes allows various stakeholders, be them the client, other members of the development team and even users, visualise designs. This makes conversations about designs much easier. I am an advanced Axure RP prototypist meaning I can create high fidelity simulations of concepts or existing digital products which are great for testing or meetings with stakeholders.


As a means to learn from work completed thus far, or to discover mistakes we may have overlooked, testing is a vital component of any project. I can test designs using high fidelity prototypes, or completed pieces of code. Based on the data I collect from testing, I can provide recommendations to the rest of the development team.

Evaluations and Heuristics Reviews

Once a project has been completed, it is important to confirm that the project has fulfilled the brief and satisfied the needs of all users.  This is known as an evaluation or heuristics review.

Using the same techniques used to conduct user research and usability testing, we can collect qualitative and quantitative data which once analysed can be used to improve the end product for the next iteration.

In need of a Clinical UX Specialist?

Just complete the form below and we’ll be in touch asap to discuss further.

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